Amp
We brought the Lyft Amp (the colorful dashboard light used in Lyft cars) to life with an interactive campaign at Hub locations. Drivers got color-coded handouts that quickly showed them how to use their Amp, why it matters, and how it boosts connection with passengers. We also created posters at the Hub to inspire and reinforce the message.
My role: Designer & Art Director
Copywriter: Jennifer Arellano and Will Geddes
Producer: Shawn Norlin
To grab attention, we used bold visuals and clear storytelling to spotlight what drivers care about most: fewer missed rides, happier passengers, smoother pickups, better ratings, and bigger tips. A looping video teased extra features, while a handout delivered the key info on setup, eligibility, and perks.